JFCS Takes Entrepreneurial Approach

Friedman, who celebrates her 30th year overseeing one of the Bay Area's largest family service organizations, was one of the first executives in the nation to steer her nonprofit from what she called the "tin-cup model" to a "social enterprise model" - a revenue-generating enterprise that relies on a diversified mix of government aide, private donations and profit-earning programs - designed to withstand harsh economic times.