JFCS Takes Entrepreneurial Approach

"It gave me a special sensitivity to suffering and why it's important for a community to care for its members," she said. "And why it's important for all of us to be involved in social action."

In 1969, Friedman left New York City for UC Berkeley, where she took part in the student activism - the anti-war movement, the women's rights movement, the civil rights movement - unfolding on Sproul Plaza. "Not a lot of school happened that first year," Friedman recalled. "A lot of our leaders of institutions today came out of that period and brought with them, as I did, a lot of values about equality and social justice."