Join the Online Fundraising Technology Conversation

This shouldn’t come as such a surprise. If I were to go to a marketing conference — or a pharmaceutical conference for that matter — I would anticipate the exhibitor hall would be filled with technology companies too. Technology (computers and the software and websites they power) is a necessary tool to conduct effective relationship management in 2010, no matter what the industry. What is interesting to me about the fundraising sector is the recent shift in technology decision making from the IT professional to the fundraising professional.