This shift has been occurring ever since I’ve been participating in this fundraising technology conversation starting about 10 years ago. Any time my colleagues and I came across a new potential client, we were asked to speak to the head of IT, or for smaller organizations the webmaster. Most people in fundraising organizations viewed “fundraising technology” as primarily a technology conversation. But that has been changing steadily ever since the amount of money flowing in through technology has been increasing. There’s nothing like a few dollar signs to get a fundraising team to sit up and take notice! Now many groups see it as a fundraising technology conversation, and these groups tend to generate superior results.
Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.