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Philip King
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I’ve met many charities around the world that raise more than 50 percent of their individual, public funding through technology. The overall average of all individual donation dollars donated via the Internet for charities in North America is somewhere between 5 percent and 15 percent. Of course, averages are just one mathematical way to describe a number of very different situations all in one tidy figure. The reality is that no one fundraising team is identical to another.
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Philip King
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Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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