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Philip King
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Here’s a fun exercise to try: Assemble your decision-making team and ask each member to write (secretly) what year your organization will raise more than 50 percent of all individual, public donation dollars via the Internet. If 50 percent seems too far off for you, go for 25 percent. Compare the answers publicly, and discuss the variations. Some on your team may say "never," while some may put the year surprisingly close to today.
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Philip King
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Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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