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Philip King
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The point of the exercise is not to get the "right" answer, but rather to align your team’s goals. If you collectively feel that you’ll hit the 50 percent rather soon, you’re going to want to devote more resources to your fundraising technology conversation than if you collectively conclude "never."
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Philip King
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Philip King is founder of The Donation Funnel Project, an experiment in online and mobile fundraising. He is a regular contributor to NonProfit PRO.
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