Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army
Our showcase of 
successful campaigns explores multichannel efforts by Stop Hunger Now 
and the Salvation Army.
The e-mails went out to the 9,000 addresses on Stop Hunger Now's file, and the newsletter mailed to the 18,000 subscribers. Haiti communications were sent all the way through the end of the year, thanking supporters for making the response Stop Hunger Now was able to provide possible.
Results
The response to the disaster was staggering. Overall, Stop Hunger Now raised more than $3.8 million including gifts in kind — goods that come through that Stop Hunger Now coordinates the shipment and distribution of, such as meal supplements — valued at $2 million.
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