Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army
Our showcase of 
successful campaigns explores multichannel efforts by Stop Hunger Now 
and the Salvation Army.
"That positioned us as a trustworthy nonprofit working in Haiti. That was a huge part for our donors," she adds.
Barrick says that one of the challenges with the campaign was dealing with donor fatigue. "The crisis in Haiti is ongoing, and it continues to be an issue. Having individuals experience crisis fatigue is an issue," she says. "There was the crisis of Hurricane Katrina, then Haiti happened and then the oil spill [on the Gulf of Mexico]. Some people just get overloaded with crisis, and it's hard for them to continue to pay attention and continue to give toward that need."
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