Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army

That's why the multichannel effort was so important, says Rod Brooks, Stop Hunger Now's CEO. "[Our supporters] are getting the information in a variety of ways, so we certainly wanted to get our message out, communicate what our needs are in a variety of ways," he says. "The videos, the e-mail blast, updates to our website, everything provided a quick way for us to respond and keep people aware and informed of what we're trying to do."