Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army

With a campaign this ingrained in the American consciousness, the Salvation Army doesn't have to try too hard to raise awareness, admits National Spokesperson Maj. George Hood: "It's become somewhat iconic in that the American public anticipates the return of the red kettles and the bell-ringers on the streets outside of retail stores and supermarkets all across America. It's not something we have to work real hard to create an awareness of. It's expected, it's there and it has a long history of success."