Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army

The largest marketing technique was the face-to-face aspect that the Red Kettle campaign has employed since day one: bell-ringers manning red kettles at approximately 25,000 locations nationwide.

Online technologies were also more prevalent this past year 
than they've ever been for the campaign. The Salvation Army integrated e-mail, personal fundraising websites via an online peer-to-peer fundraising campaign, social media and mobile. For the sixth year in a row, donors could raise money through the Salvation Army's Online Red Kettle. The Salvation Army developed free applications for the iPhone, including the brand-new Online Red Kettle iPhone app, to go along with the second year of its virtual Red Kettle Bell app that allowed users to ring a virtual bell on their phones.