Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army

However, the main media strategy specifically aimed at the Red Kettle in 2010 involved public relations via television, newspapers and online communications. The street canvassing of the red kettles and bell-ringers themselves targeted pretty much anyone that was out doing their Christmas shopping or running errands — everyone from traditional 65-plus donors to baby boomers, millennials to children.