Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army
Our showcase of 
successful campaigns explores multichannel efforts by Stop Hunger Now 
and the Salvation Army.
The online communications, specifically social media and blogs, targeted more of the younger generations — millennials and younger — to educate emerging generations about the Salvation Army as a long-term cultivation strategy.
Creative
The creative for the Red Kettle campaign is not as easy to describe as most other fundraising campaigns. There was no specific direct-mail component, and each local chapter created its own marketing for its specific community. Thus the Salvation Army's national creative consisted more of templates than specific messages.
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