Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army
Our showcase of 
successful campaigns explores multichannel efforts by Stop Hunger Now 
and the Salvation Army.
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Joe Boland
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For instance, the Online Red Kettle microsite provided the basic information used for creative. The website used many online fundraising best practices, including several donate calls to action, such as a "Donate Now" button. It kept track of progress; added a national goal of $3 million; had links to top kettles, the teams that raised the most online and the most raised online from individuals.
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Joe Boland
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