Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army
Our showcase of 
successful campaigns explores multichannel efforts by Stop Hunger Now 
and the Salvation Army.
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Joe Boland
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The message itself was branded with the Salvation Army logo, followed by a short e-mail. It began with a personal greeting, then went on: "Do you hear that? That's the sound of my 'virtual bell' ringing. I'm hosting a Salvation Army Online Red Kettle and collecting donations to help those in need this Christmas. My Kettle is just like those Red Kettles you see when you're out shopping, but it's online. If you'd like to donate, just click the link to my personal page below, and help The Salvation Army help thousands of people in need."
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Joe Boland
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