Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army

Besides the e-mails, the Salvation Army used the media sponsorships and events to promote and market the Red Kettle Drive. Also, the iPhone app developed with Charity Dynamics allowed users to access the Online Red Kettle to enhance their experience.

Campaign strategy 
and deployment

Typically, the official launch of the Red Kettle campaign happens on Thanksgiving Day during the Cowboys game, but the Salvation Army begins the marketing a little earlier. When the celebrity entertainer is decided, the Salvation Army puts the word out, usually at the end of October or early November. However, bell-ringers don't usually go out until the day after Thanksgiving. In 2010, that changed, as several communities had bell-ringers out beginning Nov. 1 as a pre-emptive strike against the poor economy.