Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army

There were also the special events that encouraged more donations and raised awareness. The Rock the Red Kettle concert took place Dec. 15 in Glendale, Calif. The Salvation Army partnered with Sky Blue Group and Caruso Affiliated to feature performers including Emily Osment, Ashlyne Huff, New Hollow and Honor Society. The concert was streamed live online as well. The Off the Field event was held Dec. 16. Corporate partners J.C. Penney and Hanes ran Red Kettle campaigns with the Salvation Army as well. J.C. Penney hosted the Salvation Army Angel Giving Tree online, where customers could adopt, shop and ship their gifts to Salvation Army beneficiaries at jcp.com/angel. Hanes incorporated an online in-kind gift drive for the Red Kettle via Facebook. For every person who "liked" Hanes on Facebook and clicked "Help Hanes Donate," Hanes donated a pair of actual socks to the Salvation Army.