Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army

In all, $142 million was raised during the 2010 Red Kettle campaign, more than a 2 percent increase over 2009's previous record of $139 million. Most of that came through the physical red kettles outside of corporate partners' storefronts. Red kettles located at Wal-Mart and Sam's Club locations raised $42 million combined ($37 million and $5 million, respectively), 30 percent of 2010's total. The Wal-Mart Foundation also made a $1 million direct donation to the Salvation Army.