Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army
Our showcase of 
successful campaigns explores multichannel efforts by Stop Hunger Now 
and the Salvation Army.
Finally, online fundraising for the Red Kettle campaign increased 19 percent over 2009, bringing in $13.7 million. The numbers speak for themselves. The Red Kettle campaign set yet another fundraising record in its 120th year.
Still, even with the record- setting numbers and long history, there were challenges along the way. For starters, the weather was a real impact in 2010, especially in the cold-weather areas of the country.
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