Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army

That put the organization in good position to respond to the crisis quickly, so Stop Hunger Now implemented a multichannel campaign almost immediately to raise funds and supplies for those affected by the natural disaster.

The day after the earthquake hit, Stop Hunger Now launched its relief campaign. Throughout the course of the year, it used e-mail, direct mail and social media to solicit donations to respond to both the short- and long-term effects of the devastation. Stop Hunger Now's history as both a hunger-relief and disaster-relief organization provided a blueprint on how to respond quickly and mobilize its resources as fast as possible. Before it began to 
package meals for the hungry, the organization was a crisis-relief nonprofit; it undertook a similar campaign during the 2004 tsunami crisis in Southeast Asia.