Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army

Objectives

The first objective of the campaign was to mobilize the resources available to respond as quickly as possible. Stop Hunger Now was able to do that with its people on the ground and the work it was already doing in Haiti. On top of that, the organization wanted to raise as much money as possible for the relief effort. But since time was of the essence, it never established a specific dollar amount to shoot for.