Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army
Our showcase of 
successful campaigns explores multichannel efforts by Stop Hunger Now 
and the Salvation Army.
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Joe Boland
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The media strategy encompassed reaching out to Stop Hunger Now supporters immediately and then updating them and continuing to ask throughout the year. That started with e-mailing its housefile of 9,000 e-mail addresses, sending quarterly newsletters on Haiti to its 18,000 direct-mail addresses and promoting the campaign via social media.
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