Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army
Our showcase of 
successful campaigns explores multichannel efforts by Stop Hunger Now 
and the Salvation Army.
The media strategy encompassed reaching out to Stop Hunger Now supporters immediately and then updating them and continuing to ask throughout the year. That started with e-mailing its housefile of 9,000 e-mail addresses, sending quarterly newsletters on Haiti to its 18,000 direct-mail addresses and promoting the campaign via social media.
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