Juggling and the Fine Art of Fundraising: Stop Hunger Now & Salvation Army

Stop Hunger Now wanted supporters to send in donations and gifts-in-kind to help the organization provide as many services as possible. Given the initial need and urgency of disaster relief, it expected a large response online, with more major donations 
coming in via mail.

Creative

The first creative sent was the initial e-mail, deployed the day after the earthquake hit. The in-house message had the subject line "Please help save lives in Haiti," sent the morning of Jan. 13. The e-mail included an image of some of the devastation in Haiti along with a brief, three-paragraph letter. It began, "Please help save lives in Haiti. Up to 3 million people have been reported to be affected in Haiti by the catastrophic earthquake that struck Haiti just before 5pm Tuesday. … Stop Hunger Now is responding during this vital time of Haiti's crisis. We have been in contact with our many partners there and are also working through our strategic partnerships to deliver aid as quickly as possibly."