Juggling Consultants

For smaller-volume mailers, Morrow recommends working with different consultants, as it affords more flexibility and a lot of different creative viewpoints. The only challenge to changing up consultants, she cautions, can be keeping the voice and look of your mailings consistent. To avoid this quandary, Morrow advises that if, say, you switch to a new copywriter, you recognize the learning curve and take the time to bring him or her up to speed.