Juggling and the Fine Art of Fundraising

Then the text, "We need your help today. Please click here," was hyperlinked and took those who clicked on it to the Haiti donation page. The donation page offered donation levels, as well as a link for those who prefer to respond via mail to download the mail-in form.

Finally, the e-mail had a personal touch by being signed by Barrick herself, not a generic signature from Stop Hunger Now. Subsequent e-mails followed with similar appeals.