Juggling and the Fine Art of Fundraising
Part 3 of our four-part series showcasing 
successful campaigns explores multichannel efforts by Stop Hunger Now 
and the Salvation Army.
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Joe Boland
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The story hit on some best practices, using bullet points and lists, as well as a section on "How You Can Help," driving recipients online to organize meal-packaging events, volunteer, donate and spread the word. Inside, there was a report titled "On the Ground in Haiti," which highlighted the work Stop Hunger Now and its partners do, with images from the scene of the earthquake. The copy nicely balanced describing the work being done with thanking and acknowledging Stop Hunger Now's donors and supporters. Updates continued in each quarterly newsletter.
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Joe Boland
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