Juggling and the Fine Art of Fundraising

The videos were incorporated on the website, in e-mails and on Facebook.

Campaign strategy 
and deployment

The first communication was sent on Jan. 13, the day after the earthquake hit. After that, the newsletter was mailed in February, a couple weeks after the quake, and three more were sent the remainder of the year. The next e-mail was sent on Jan. 22, and follow-up e-mails continued a few times throughout the year, including a three-part e-mail series that went out around the holidays. Updates were always posted on Facebook too. Each communication updated the progress and work that was being done to aid Haitians affected by the earthquake.