Juggling and the Fine Art of Fundraising
Part 3 of our four-part series showcasing 
successful campaigns explores multichannel efforts by Stop Hunger Now 
and the Salvation Army.
Additionally, the Salvation Army launched its first national text-to-give program to support the red kettles. So as you can see, the Salvation Army may not have to work hard to get the word out for the Red Kettle Campaign, but it still does.
Objectives
The funny thing about the Red Kettle campaign is that the Salvation Army never sets a national goal.
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