Juggling and the Fine Art of Fundraising

Personal fundraising pages were set up from the main site as well, with templates similar to the Online Red Kettle homepage.

One of the biggest things on the Online Red Kettle was the ability for donors to e-mail friends and spread the word via blog/Facebook widgets. E-mail templates were provided for individuals to send to their peers. The from line was the person's actual name, sent to his or her friends, with the subject line "Help Fill My Kettle."