Juggling and the Fine Art of Fundraising

The Cowboys game really got things going, and from there the Salvation Army broadcast Red Kettle messages via e-mail, social media and public relations throughout the drive. The text-to-give campaign — the Salvation Army's first national mobile program — ran Nov. 21 to Dec. 24. Donors were asked to text "GIVE" to 85944 to make a $10 donation to the Red Kettle campaign. The virtual bell-ringers and Online Red Kettle ran in November and December, and the iPhone app was live during that time as well.