Juggling and the Fine Art of Fundraising
Part 3 of our four-part series showcasing 
successful campaigns explores multichannel efforts by Stop Hunger Now 
and the Salvation Army.
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Joe Boland
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This all was in addition to the biggest moneymaker, the actual physical red kettles and bell-ringers on the streets.
Results
For a while, it looked as though revenues were going to remain flat — somewhat disheartening but certainly understandable given the economy. However, when all the tallies finally came in from the smaller communities to the national headquarters, the Salvation Army had set a Red Kettle record for the sixth straight year.
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Joe Boland
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