Juggling and the Fine Art of Fundraising
Part 3 of our four-part series showcasing
successful campaigns explores multichannel efforts by Stop Hunger Now
and the Salvation Army.
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Joe Boland
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The Off the Field event raised a donation of $100,000. Kroger food chains hosted red kettles at nearly 2,000 stores, raising $11.8 million, and donations at more than 800 Big Lots stores raised $1.3 million. J.C. Penney helped raise more than $3 million in red kettle donations across its stores, and nearly 70,000 children and seniors were adopted in time for Christmas via the Salvation Army Angel Giving Tree, a 40 percent increase from the inaugural 2009 implementation.
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Joe Boland
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