Dreaming of a Green Christmas
July telemarketing helps The Salvation Army pull lapsed donors back in time for holiday giving.
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“Because of the increase in utilities and gasoline, the price of most everything has gone up,” she explains. “This means that more and more families are struggling to make ends meet and are turning to us for help.
“A lot of times we use the fact that [donations] are slow during the summer and direct-mail [response] is down in that time but that
the need in the communities is up,” she adds.
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Margaret Battistelli Gardner
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