Dreaming of a Green Christmas
July telemarketing helps The Salvation Army pull lapsed donors back in time for holiday giving.
Starting July 5 and running into the beginning of September, Christian-contracted telemarketing company MDS Communications of Mesa, Ariz., called on behalf of The Salvation Army the households of donors who hadn’t given in at least 13 months. In the last round, calls went to donors who had been inactive for 48 months or more.
- Companies:
- Salvation Army
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