Dreaming of a Green Christmas
July telemarketing helps The Salvation Army pull lapsed donors back in time for holiday giving.
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“We didn’t go into every ZIP code in which we serve for this particular campaign,” says Fran Brace, director of development for the division. “We went to Allegheny County ZIP codes as well as to service units where we don’t have a particular community center but where we have volunteers in the community.
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Margaret Battistelli Gardner
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