Dreaming of a Green Christmas
July telemarketing helps The Salvation Army pull lapsed donors back in time for holiday giving.
“We did an appeal in April called the Pledge Appeal, and we let the donors know that they could choose to limit the number of mailings that they received,” she says. “They could do quarterly, annually, semiannually, monthly. Or they could [commit to] a specific dollar amount during any of those periods.
- Companies:
- Salvation Army
Related Content
Comments
