Just Say No to Silos
Just Say No to Silos
August 18, 2005
By Abny Santicola
Associate editor, FundRaising Success
Reaching fundraising goals often requires strategic partnerships with various vendors: Web site developers, printers, list brokers and managers, and lawyers, to name a few. But without a strategy that coordinates all these different partners, your fundraising efforts are made all the more difficult. In her session, "Breaking Down Vendor Silos -- Getting Your Vendors to Work Together to Get the Job Done," at the 2005 New York Nonprofit Conference yesterday, Joanne DelGiorno, managing director of direct-response marketing for the American Diabetes Association, was among the speakers who addressed the need for fundraisers to coordinate the efforts of their vendors.
