Just Slightly Contrarian: This Ain't Literature You're Writing

He was an extremely gifted and articulate communicator, a man of passion who, when he was finished with his speech, left you wishing he wasn’t.

So when I drafted an emergency fundraising letter for his organization, I used his words, his phrases, his syntax, his simplicity, his stories. And the letter turned out, I thought, really, really good. It captured both his personality and the mission of the organization.