Just Slightly Contrarian: This Ain't Literature You're Writing
Persuasive copy feels natural and often breaks the rules.
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And then you have, at level three, the organization’s “buzzword” vocabulary, along with the shorthand phrases and initials, and the executive jargon. Be careful!
And be wary of putting together, in a sentence or a paragraph, too many technical words, too much organizational “buzz” and too many initials. Your donors do not deal with these topics on an everyday basis like you do.
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Jerry Huntsinger
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