Just Slightly Contrarian: This Ain't Literature You're Writing

Forget what you know
So, if you’re writing fundraising letters at a college graduate level, just what do you do to bring your copy down to an eighth-grade reading level? Here are a few quick suggestions — perhaps too quick because entire books have been written on this important subject.

But first of all, forget everything you ever learned about being grammatically correct. Your English 101 instructor didn’t realize you were going to be a marketing writer.