Just Slightly Contrarian: This Ain't Literature You're Writing
Persuasive copy feels natural and often breaks the rules.
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Listen to the way people talk. Listen to the way you talk. When you catch your breath, that’s a comma. When you pause, that’s a period. When you gesture with your hands, that’s an exclamation mark. When you point your finger, that’s the beginning of a new paragraph with a connecting action word.
What I try to do is write the way I talk, and then clean it up so the verbs sorta agree, most of the time. I try to be grammatically correct. But I’m into the flow, not creating literature.
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Jerry Huntsinger
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