Just Slightly Contrarian: This Ain't Literature You're Writing
Persuasive copy feels natural and often breaks the rules.
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Not so, he told me. Not at all. Not even close. In brief, he said, it sucked.
“It just doesn’t sound like me,” was his conclusion.
Tentatively, and stifling a tendency toward belligerence, I suggested, “But those are your exact words, from your speeches, all of which have been quite well received wherever you go.”
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Jerry Huntsinger
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