Just Slightly Contrarian: This Ain't Literature You're Writing
Persuasive copy feels natural and often breaks the rules.
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“That may well be,” he said, “but you must understand the difference between a letter and a speech. When I write a letter, I call upon my background with the world’s classic literature, and I use eloquent words and phrases. Not this colloquial jargon you’ve presented to me.”
He wasn’t finished.
“My donors are well educated and extremely knowledgeable when it comes to the subtleties of our organization. They are far different from the knee-jerk, emotional contributors to most other charities.”
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Jerry Huntsinger
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