Just Slightly Contrarian: This Ain't Literature You're Writing
Persuasive copy feels natural and often breaks the rules.
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Ask yourself, “Exactly what is the mission of my charity?” Is it to improve and/or raise the literary level of fundraising letters in our society? Is it to set a high standard of communication excellence and be numbered among those cultural leaders who protect and preserve the grammatical heritage of our nation?
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Jerry Huntsinger
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