Just Slightly Contrarian: This Ain't Literature You're Writing

Or is your mission to raise money for your organization at the lowest cost possible? Don’t confuse the two goals.

Don’t forget to study
I hope you can accept this basic premise, and then take the next step. Emulate (now there’s a word that will never appear in one of my letters) successful marketing patterns. Start by reading several control letters aloud. Feel the cadence. Feel the underlying beat. It’s there.