Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
As the fundraising landscape continues to evolve and more nonprofits pop up seemingly every day, building and growing a donor file can be a tricky proposition. And we all know that growing your donor file is critical for sustaining your organization.
Donors are hit from all sides with mailings and messages from this organization and that, asking them to make gifts and provide their contact information. It's information overload, which makes it easy for donors to tune it all out.
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