Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
There was also a section called, "In a Nutshell," with a brief description about how playgrounds grant children opportunities for fun, exercise and more, making the case to give to KaBOOM!, and a fine-print section detailing how 100 percent of the donations go to KaBOOM! and are matched by Foresters.
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