Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
Scrolling down, there was even more description about the KaBOOM! campaign, as well as a link to the website and links to stories on KaBOOM!. Here are excerpts of some of the text:
"The first 50 G-Team members who donate $25 to today's campaign will receive a copy of a book by Darell Hammond, the organization's founder, called KaBOOM!: How One Man Built a Movement to Save Play, upon redemption of this Groupon. Additionally, all Groupon redeemers will be invited to suggest a neighborhood in need of a playground, as well as receive an excerpt from Go Out and Play!, a KaBOOM! book that focuses on fun outdoor games.
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