Playful Fundraising
KaBOOM! leveraged a relationship with Groupon Grassroots to grow its donor file and raise money to build playgrounds.
"Join G-Team and donate $10 or $25 to help KaBOOM! construct a new playground for children in an underserved community. If G-Team members raise $2,000, then KaBOOM! can begin installing activity-starters such as swings, basketball hoops, and a mural. Each additional donation will provide more equipment for the playspace. Foresters will match all donations up to $20,000."
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